As the Champions Trophy 2025 final between India and New Zealand is getting closer, the advertisement rates for the final match have skyrocketed. Companies are willing to pay a huge amount for just 10 seconds of advertisement. Reports say that the price for 10-second ad slots has increased by over 40 lakh rupees. Not only on television but also on digital platforms, ad rates have seen a significant hike.
The Champions Trophy final will be played on March 9, 2025, at Dubai International Cricket Stadium. Everyone is excited to see who will lift the trophy, India or New Zealand. While fans are enjoying the tournament, advertisement companies are busy making huge profits. This final match has created a massive business opportunity for companies, and they are investing crores in advertisements.
Ad Rates Increased by Over 40 Lakh Rupees
According to reports, the 10-second advertisement slot during the Champions Trophy final has increased by over 40 lakh rupees. This sudden increase is due to the massive fan following and the high demand for ad slots. The companies believe that this match will have the highest viewership, and it is a golden opportunity for them to promote their brands.
On the digital platform, the cost of advertisements has also increased. The CPM (Cost Per Thousand Impressions) has now reached Rs 725. The ROS (Run Of Site) advertisement for the final match has now increased to Rs 575. In regular matches, the 10-second ad slot was available for around Rs 500, but now it has doubled.
40% Increase in Advertisement Rates
According to reports, the advertisement rates have increased by more than 40% after India defeated Australia in the semi-final. As soon as India reached the final, TV, digital platforms, and connected TV (CTV) rates have reached their peak. Companies are now paying almost double the amount they used to pay in the initial matches.
The final match will attract millions of viewers, especially from India, so advertisement companies don’t want to miss this golden opportunity. Major brands have already booked their slots, and some are still trying to grab the remaining ones.
Massive Demand on Digital Platforms
Not only on television, but the demand for ads on digital platforms like Hotstar, JioCinema, SonyLiv, and other OTT platforms has also increased. As millions of people now prefer watching matches on mobile and smart TV, companies are spending heavily on digital ads.
For the final match, the cost of connected TV (CTV) advertisements has also gone up. Reports say that companies are now paying between 10-15 lakh rupees for a 10-second ad on connected TV platforms. This is almost double compared to normal match days.
Why Did Advertisement Rates Increase?
The main reason for the increased ad rates is because India has reached the final. Every time India plays in ICC events, the viewership breaks all records, and the same is expected in the Champions Trophy 2025 final.
- Big brands like Jio, Airtel, Coca-Cola, Pepsi, and many others have already booked their ad slots.
- Companies believe that they will reach a large audience and increase their product visibility.
- Millions of cricket fans across India will watch the final, making it the best time to promote products.
10-Second Advertisement Costs
According to media reports, the 10-second advertisement slot now costs around:
- Television Ads: ₹40 lakh for 10 seconds
- Connected TV Ads (Smart TV): ₹10-15 lakh for 10 seconds
- Digital Platform Ads (YouTube, Hotstar, etc.): ₹725 CPM (Cost Per Thousand Impressions)
- Run Of Site (ROS): ₹575 per thousand impressions
This is the highest advertisement cost for any ICC event in recent years.
Comparison with IPL
Even though the Champions Trophy Final is getting record-high ad rates, IPL (Indian Premier League) is still the biggest revenue generator for broadcasters. Every year, IPL generates around ₹4,500-5,000 crores through advertisement revenue.
- IPL TV Ads: ₹25-30 lakh per 10 seconds
- IPL Digital Ads: ₹10-15 lakh per 10 seconds
- Champions Trophy Final Ads: ₹40-45 lakh per 10 seconds
The IPL still holds the top position in terms of advertisement revenue, but Champions Trophy Final has now set a new benchmark for ad costs.
Huge Earnings from Advertisement
The final match between India and New Zealand has now become a money-making machine for broadcasters and advertisers. As the viewership is expected to cross millions, the companies are leaving no stone unturned in promoting their brands during the match break.
- Advertisers believe that this final will break all previous viewership records.
- Major brands are using this opportunity to promote their products.
- Television and digital platforms are expected to make huge profits from this match.
Conclusion
The Champions Trophy 2025 Final is not just a cricket match; it has become a goldmine for advertisers and broadcasters. With India reaching the final, the demand for ads has increased to a whole new level. The 10-second ad slot now costs around 40 lakh rupees, and digital platforms are also making huge profits.
The final match will be a win-win situation for both the advertisers and the broadcasters, no matter who wins the Champions Trophy. The cricket fever has already gripped the nation, and companies are taking full advantage of it. So, the real winner in this final match might not only be the team but also the advertising companies making millions of dollars from this big event.
